I Found My Purpose, Hopefully

After daily vlogging for over 1 year now, I have had an itch to create some “proper” content for YouTube. I have been racking my brain for many months trying to decide what to create. I have no experience in story telling, so more creative videos are a no go. I tried searching my soul and wondered if there is anything I enjoy doing that people may enjoy watching, but quickly found that I wouldn’t be able to bridge the gap between current viewers of my daily vlog and many ideas I had.

Then the other day, in the shower it came to me; Over the past year I have learned a LOT about creating and editing videos, from the technical aspects of lighting, camera control and settings, as well as various editing techniques. Realising I have had many people reach out to me about my process and for help with their own YouTube channel, it made sense to create videos that will help share my knowledge.

To see how viable such an endeavour could be, I sat down and made a list of topics that I could cover. The aim was to gather a minimum of 6 months worth of topics assuming I release a video once a week. The next step was to see what competition there is for these topics and the performance of the videos people have already created. I quickly realised that although there are many videos that touch on the topics I plan to cover, they are either very technical or don’t actually answer questions that I had when starting out on YouTube.

As much as I enjoy daily vlogging, my wife and I don’t have a USP (Unique Selling Point) we don’t have cute kids, we don’t travel to amazing places every week, we don’t have the time to go out and do quirky things every day nor do we have a lavish lifestyle we can flaunt, consequently, it is very hard to grow such a channel. We try to be personable, but that will only get you so far. Primarily, it is very hard to make daily vlogs searchable on youtube, nobody goes to YouTube and searches for “Chris’ Birthday” or any other randomly titled video that only means something to Wy wife and I, or our more dedicated subscribers. Looking at some of our most viewed videos, they have very searchable titles and outperform most our videos by a factor of x40 – x60.

This is the key to gaining traction on YouTube, no matter how good your video is, unless it is searchable and/or sharable, your video will just sit there with a handful of views patiently waiting for someone to stumble across it. It can be soul-destroying at times.

With all this in mind, the plan of attack is to create some helpful hints, tips and tutorial videos for people who currently make or want to start making YouTube videos. You can see my channel trailer below declaring my intent. If you have not subscribed, be sure to do so before you forget. If you have any ideas of videos you would like to see, be sure to leave a comment on one of my videos.

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